ATTENTION, EGO-CENTRIC DEMANDING    [yid la byed pa]
What is egocentric demanding? It is a continuity having the function of holding the mind to what has become its reference.
-Abhidharmasamuccaya
It is a cognition that keeps the complex of mind in its specific objective reference.

The difference between directionality and egocentric demanding is that directionality brings the mind towards the object in a general move, while egocentric demanding makes the mind jump on this particular objective reference.